Market Research

We support our customers and we are committed to their success: We can offer our tools, but what we really enjoy is being partners and helping our customers to transform their problems into opportunities through our knowledge of the market and our customers.

We integrate the most sophisticated statistical techniques with a deep understanding of consumer behaviour, the market situation and the needs of the business: Discover our customer experience model, image model, incident management model…

Our panels of experts provide us with information that you won’t find anywhere else!

We have 26 years of historical data on financial behaviours in different market segments: more than 250,000 personally interviewed individuals.

For over 10 years, we have committed to the paradigm of innovation through co-creation.

We love to develop our own technology; this gives us the flexibility to fully adapt ourselves to the requirements of the customers.

Star Services

Products, services and image optimization models

Products, services and image optimization models

We identify the optimal configuration of the elements of the brand, service and product in order to maximize the commitment (and recommendation) of the consumers and customers.
Customer experience

Customer experience

We have a comprehensive approach: we align the management team, identify the key experiences, help to redefine the experiences, continuously evaluate them and establish actions to improve them.
Innovation communities

Innovation communities

We help companies to systemize innovation processes by relying on the most valuable resource: the customer.  We establish open and productive co-creation plans.
Plugged in: digital research

Plugged in: digital research

Inmark has developed a number of technical tools to capture the experiences of the consumers where and when they occur.  We integrate our expertise in research with a large team of development specialists in our field.
Panels of experts in the financial and insurance sector

Panels of experts in the financial and insurance sector

We firmly believe that the quality of the information comes first.  So we put together panels of experts in the most complex sectors, through which we obtain the critical information needed for making decisions on the offer and promotion.
Multi-customer studies in the financial sector (FRS)

Multi-customer studies in the financial sector (FRS)

A mentor in Spain and Latin America in research in the financial sector.  We create a picture of each market analysed, capturing all the key elements of the relationship between financial institutions and their customers: individuals, micro-companies, SMEs, large companies and multi-channel companies in financial relations.
Predictive model of abandonment

Predictive model of abandonment

Performed on valued customers that present a risk of flight, identifying them and implementing specific actions to minimize the loss of business.