Market Research
Acquisition market in Puerto Rico
quantitative
Target

Respond to the lack of information on the use of means of payment in Puerto Rico, a complex business area in that local and international acquirers coexist, and public data sources that do not contemplate them in an integral manner.

Action plan

Characterization and quantification of the sector through the combination of sources and analysis:

  1. In-depth interviews with public agencies and private financial institutions.
  2. Quantitative study with users to try to identify traffic through local and international acquirers.
  3. Extrapolation and adjustment of data to reach an estimate of market shares for the main players.
  4. Tracking for evolution analysis.
Result
UNDERSTANDING THE MARKET FOR DECISION MAKING THAT ALLOWS AN IMPROVEMENT OF THE COMPETITIVE POSITION
  1. Calculation of business volumes and quotas per actor in the market.
  2. Key positioning factors and trends.
  3. Evolution of market shares.

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