CONSULTING AND STUDIES (AD HOC)

We provide information for decision-making with the most appropriate methodologies and techniques in each case.

The Ad Hoc market studies that we carry out harmonize the use of techniques from market studies with those of advanced analytics; that is, Big Data Analytics and Artificial Intelligence.

How Inmark Helps You

Know the competitive environment
Improve brand positioning
Discover the experience
CX | EX and UX | PX
Optimize business performance
OUR MISSION IS TO PROVIDE KNOWLEDGE TO OUR CUSTOMERS AND SUPPORT THEM IN THEIR IMPROVEMENT PROCESSES.

An effective methodology

Exploration: user communities, forums, interviews, focus groups, ethnography and netnography…

Modeling: ESM, conjoint, clustering, attribution…

Observation: measurement, competitive analysis, internal data analysis, external data analysis…

Business visualization: data integration, data modeling, dashboarding…

A solution for each case

From the point of view of the client company

  • Brand analysis
  • Sectorial analysis
  • Analysis of the competition (referenced study of the brand on the Stock Market)
  • Benchmarking in different aspects (analytical cubes)
  • Reputational analysis
  • Brand optimization

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Catalog of products and services and geographic positioning

  • Opportunities identification
  • Adjustment of supply to demand and even generation of demand
  • Omnichannel commercial positioning
  • Price analysis
  • PX (Product Experience)

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From the customer's point of view

  • UX Analysis (User Experience)
  • CX (Customer Experience)
  • Customer Journey: analysis of the customer's past interaction with the company for future prediction

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From the employee's point of view

  • EX (Employee Experience): Employee satisfaction increases five times over customer satisfaction
  • Workplace Climate Analysis
  • Omnichannel commercial positioning
  • team performance

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Various KPIs

  • Key indicators that allow the measurement of activities, performance and progress in real time within a business, as well as decision making, also in real time.

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Why carry out an Ad Hoc market study?

Knowing and analyzing the market and the potential client well, privileged information is accessed that will allow developing tailored strategies and making decisions that will facilitate the growth of sales, the improvement of client satisfaction and the use of opportunities.

Success stories

Definition of a Reputational Management Model

Identification of training needs in the digital economy

Benchmarking telephone technical support

Acquisition market in Puerto Rico

Concept test

Communities of individuals

Do you need a custom project to improve your strategy?