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Task Force
Point of sale signage campaigns
image· impact analysis· sales increase· stores
Target
  1. Signpost businesses so that users know that they can pay by card and that, for example, they can do it contactless.
  2. Through these actions, the brands that promote them support businesses at a time when it is essential to promote consumption as a catalyst for the economy.
Action plan
  1. Task force action, in shops at street level, to reinforce signage and transmit confidence to the establishment so that it feels supported in its business.
  2. Once the action has been carried out, the valuation that the business gives to the action is inquired about.
  3. Lastly, the repercussion of the action on the commercial activity of the establishments is measured.
Result
EFFECTIVE SIGNAGE OF A RELEVANT NUMBER OF BUSINESSES AS WELL AS THE TRANSMISSION OF TRUST AND SUPPORT TO THE ESTABLISHMENTS IN THE DEVELOPMENT OF THEIR ACTIVITY.

Results:

  • High acceptance of this type of initiative.
  • Boosting the image of the companies that carry out these actions.
  • Sales increase.

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