Treasure Beach branding and a communication and marketing strategy, mainly digital, were developed in order to generate recognition and reputation in international markets.
The project included a national and international, quantitative and qualitative market study; positioning development; creative development of the brand (image and content) and its validation by the market; development of the User Manual, as well as its applications; design of marketing and communication strategies; web development; and transfer of knowledge regarding brand management and electronic commerce.
The brand exalts the intangible aspects that distinguish the destination: the Caribbean as it used to be, an example of sustainability, a magical place marked by serendipity, which the brand reflects through its three main attributes: connection, authenticity, unexpected. Thanks to this strategy, Treasure Beach achieved an occupancy rate of over 70% and an average price of US$200; double that of the rest of Jamaica. The destination is today a benchmark for sustainable development in the Caribbean.