Touristology2019-01-22T21:02:07+00:00

Touristology

Area specialized in territorial development and tourism consultancy

This business area consists of a delocalized and multidisciplinary team of professionals and consultants with strategic vision.  Inmark has recognized experience and profound knowledge of the sector based on the company’s area and the civil sector.  We have advised a large number of companies and executed emblematic international projects, including designing public strategies to support tourism in Spain.  Our main customers are:

  • Tourism companies.
  • Public Administrations and Destination Cities.
  • Non-tourism companies with interest in the sector.
  • Investors and promoters.

Offering comprehensive services

Focusing on five areas of specialization

Exclusive products, models, and methodologies

Automated information management systemAn automated information management system, especially aimed at integrating the internal data of the organization with itself and with the information from the customer and the market. 100% custom designed.
“Turnkey” solution for new venturesTo assist investors and entrepreneurs in the launching of new tourism projects (hotels and congressional and commercial spaces), from their conception through their implementation until its valuation in the market.

Reputation analysis

An automated information management system, especially aimed at integrating the internal data of the organization with itself and with the information from the customer and the market. 100% custom designed.

platform for company-customer interaction

The development of new concepts, test products, redefining commercial, service or management processes, etc.; and knowledge about the competition.

development of experiences with impact

A model for measuring the customer experience at different stages, which determines the impact of each stage on the final satisfaction of the customer; accompanying the design of improvement projects and the marketing of the experiences.

refined radiography of the reality of the organization

It analyses products, processes, management, results and projections of the companies, comparing the results with the other similar companies, allowing them to establish priorities based on the results sought.

participatory methodology of analysis and concreteness
Ideal in the socializing process for up to 300 people at the same time, allowing the sorting and linking of ideas, discussing them in an organized manner and prioritizing actions.

the most objective and professional mystery shopper that exists

with the average market in order to development improvement plans; and can be performed in “reverse” mode, on competitors, helping to identify their weaknesses.

range of digital research solutions

360º digital research tools with which qualitative and/or quantitative results are obtained through different modular systems that can be implemented through the web or through the smartphone app.

Guarantees: experience and clients

  • Inmark, within its Quality System, has procedures that require planning, supervision and monitoring of all consultancy work carried out, creating responsibilities and mechanisms.  The internal verification methodology and project controls evaluate the effectiveness and efficiency of the actions, the dedication of the consultants, the quality of the work performed, its documentation and the internal and external communications, before, during and after the execution of the work and also establishes minimum requirements.
  • Our consulting and market research processes are appropriate to the UNE and ISO 161001 standards on market research and Opinion and the EFQM.
  • Inmark is member of the Spanish Association of Tourism Consultancy Companies, whose Code of Ethics it has signed.
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